James Ludwig – VP of Global Design, Steelcase
James Ludwig is Vice President, Global Design and Product Engineering for Steelcase Inc.
James was named to this role in March 2008 with global responsibility for the product design direction of Steelcase, Turnstone, Nurture and Details, overseeing teams in Europe, Asia and the United States. Additionally, he is responsible for the design direction of all Steelcase showrooms and WorkLife Centers. In November 2013, James added global project management to his responsibilities. This is an expansion of his previous role as director of design for Steelcase North America.
An architect and industrial designer, James joined Steelcase in July 1999 as director of integrated architectural products design. After being named director of design in August 2000, James took over leadership of the advanced engineering group, the project management group of Steelcase-brand products, and support of the Steelcase International design team in October 2002.
Prior to joining Steelcase, James was a founding partner of bold:architects.designers., an interdisciplinary design consultancy in Berlin, Germany (1995-1999). In this role, he promoted teams of architects and designers – both product and graphic – to realize diverse projects such as furniture and office products, graphic programs for a variety of international clients and new buildings and renovations in the reconstruction of a reunited Berlin.
James earned a bachelor of fine arts in industrial design from the University of Illinois in Champaign-Urbana and a bachelor of architecture from The Cooper Union in New York City. In 1992, he was the recipient of a Fulbright Grant, which allowed him to move to Berlin to continue the research he had begun in New York.